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watchword "

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    • \ ˈwäch-ˌwərd \

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    [Noun]  | "watch*word" | \ ˈwäch-ˌwərd \


    1: a word or phrase used as a sign of recognition among members of the same society, class, or group

    2: a word or motto that embodies a principle or guide to action of an individual or group : slogan

    3: a guiding principle


    Origin: 15th century ;

    [Noun]  | "watchword" 


    1: a word or phrase that must be spoken by a person in order to pass a guard;


      * e.g., " ... the watchword is changed every day "



    •  Antonyms : 

    • (N/A)





    2: an attention-getting word or phrase used to publicize something (as a campaign or product);


      * e.g., " ... their latest watchword turns up in every ad from that company "



    •  Antonyms : 

    • (N/A)





     [ "watchword" ]

    1: –noun

      * e.g.,  ... "Normal is the watchword" Veronica Mars Season 2 Ep 1 


     [ "watchword" ]

    2:  a word or short phrase to be communicated, on challenge, to a sentinel or guard; password or countersign.


     [ "watchword" ]

    3:  a word or phrase expressive of a principle or rule of action; slogan: Conservation has been our watchword.


     [ "watchword" ]

    4:  a rallying cry of a party, club, team, etc.

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